Change in Fresh Trust Flow of Domain / Subdomain / URL Being Queried
This alert is based on the Fresh Trust Flow of Domain / Subdomain / URL Being Queried associated with your paid level domain. This can be related to newly acquired or deleted backlinks, change in content on your website, or general changes in your competitors’ backlink profiles / content.
Increase in Fresh Trust Flow of Domain / Subdomain / URL Being Queried
This alert is based on an increase in Fresh Trust Flow of Domain / Subdomain / URL Being Queried associated with your paid level domain. It is possible that this increase can lead to an improved Citation Flow for your domain indicates an increase in overall ranking authority for your website. This is a good indicator that your site has more relevant content, and is increasing the number of inbound links (external and internal) contributing to the overall authority of your website.
Decrease in the Fresh Trust Flow of Domain / Subdomain / URL Being Queried
This alert is based on an decrease in the Fresh Trust Flow of Domain / Subdomain / URL Being Queried associated with your paid level domain. It is possible that this decrease can lead to a drop in overall Trust Flow and Citation Flow for your domain indicates an increase in overall ranking authority for your website. This is a good indicator that your site has less relevant content, and has a decreasing number of inbound links (external and internal) contributing to the overall authority of your website.
Let’s hope you have recently garnered new authoritative links to your site and you see this number on a steady upward trend. Alternatively, you have improved the content on your site and this is has been seen to improve your site authority and relevance to the search queries your visitors are using to get to your site. It is important to note that Majestic can trigger false positives for this alert if there was a recent index update on their end, which would have an impact on the Trust and Citation flows of all sites in their index. If you see a big jump or drop, you should check to see if Majestic updated their index before freaking out!