Change in Number of Fresh URLs
This alert is based on the number of fresh urls with backlinks found linking to your paid level domain. This can be affect your Trust Flow and Citation Flow, which exists as a comparison to the click through rate and domain relevance factors for your site. Link building or naturally occurring links can cause this number to fluctuate, as well as link decay / atrophy.
Increase in Number of Fresh Backlinks
This alert is based on an increase in the number of fresh urls with backlinks indexed in Majestic. It is possible that this increase can lead to an improved Trust Flow and Citation Flow for your domain indicates an increase in overall ranking authority for your website. This is a good indicator that your site has more relevant content that is worthy of obtaining a backlink. Fresh urls with backlinks also can indicate link development from your SEO company or a competitor, so keep a close eye on fresh urls in your backlink profile that look familiar or suspicious.
Decrease in the Number of Fresh Backlinks
This alert is based on an decrease in the number of fresh urls with backlinks that have been removed. It is possible that this decrease can lead to a drop Trust Flow and Citation Flow for your domain indicates a decrease in overall ranking authority for your website. A decrease in number of fresh urls can also be indicative of link atrophy / decay, which is typically the result of domains expiring or redesigns of websites formerly linking to your website. Additionally, it could be indicative of a competitor removing your backlinks, so keep a close eye on the fresh urls decreasing at alarming rates.
Let’s hope you have recently garnered new authoritative backlinks to your site and you see this number on a steady upward trend. It is important to note that Majestic can trigger false positives for this alert if there was a recent index update on their end, which would have an impact on these metrics. It is also a good idea to keep a close eye on fresh urls linking to your website in large numbers, which can be indicative of negative SEO or link development.